How COVID-19 is reshaping the way people dress

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There is no denying that the world today is at the mercy of an invisible enemy, resulting in the global health crisis that is COVID-19. The virus spared no industry. But one of the most resilient industries that has emerged amid the pandemic is fashion. And even with all the safety protocols and restrictions, the fashion industry has found a way to adapt to the new normal.

For instance, consumers are most likely to shop with sustainability in mind, says fashion stylist Remi Landau. With the current global and political climate in mind, sustainable fashion, as opposed to fast fashion, is in. Simple clothing that takes no extra work to wash is preferred by many. Cotton, washable silk, linen, and similar fabrics are favored as these can go straight into the washing machine without one having to worry about the fabrics’ wear.

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With many people affected by the pandemic, clothing pieces that are out of touch with the current crisis are unlikely to make it into the fashion lists. Simple dresses, stylish loungewear, and workout clothes are easy staples as the world waits for the pandemic to end. As efforts and resources are being redirected to where they are most needed, consumers will be inspired to shop local, secondhand clothing. Prominent fashion designers are even conducting online workshops that encourage consumers to knit, crochet, and embroider their own clothes from their personal pile.

Remi Landau shares that fashion designers Guram Gvasalia, Rick Owens, and Donatella Versace, among others, are looking into slowing down fashion trends to create season-less fashion.

Remi Landau received her bachelor’s degree Syracuse University. She most recently worked as an assistant for a personal stylist at Bergdorf Goodman. For similar updates, visit this page.

Be on the lookout for these post-pandemic fashion trends

For concerned and informed fashion experts, the COVID-19 pandemic serves as a wakeup call for designers and manufacturers to slow down mass production and redirect their focus on sustainable fashion. The pandemic has led consumers and many designers to respect the environment more and set trends that encourage personal safety and sustainability.

The demand for personal protective equipment increased as COVID-19 broke out in the first months of 2020, says Remi Landau. The shortage in PPEs caused fashion brands to pivot their manufacturing to develop and offer PPEs to frontline workers. Consumers will be more receptive to minimalism as cleaner and simpler looks are projected to jump back in style. In addition, the minimalist approach to fashion supplements the industry’s efforts toward sustainability.

Sporty comfort tops the charts for individuals working out at home. COVID-19 has encouraged healthy living, and at-home workouts still require proper clothing for quality exercise sessions. Individuals look for workout clothes that are made from comfortable, high-quality, and soft materials.

Nostalgic fashion serves as a kind of escape as the world is faced with civil unrest, pandemic, and recession. 

The homewear wardrobe will be huge following the pandemic, as most people will opt to stay at home for a little while. Remi Landau mentions that the fashion industry saw a transition from loungewear to homewear to cater to the current demands of consumers. Designs are perfect for both at-home meetings and casual walks in the park.

Remi Landau served as an accessories intern for Harper’s Bazaar, responsible for assisting the head of digital marketing and coordinating the placement of accessories for fashion editorial shoots, For similar updates, head over to this page.