Wednesday, September 16, 2020

How COVID-19 is reshaping the way people dress

Image source: marketwatch.com


There is no denying that the world today is at the mercy of an invisible enemy, resulting in the global health crisis that is COVID-19. The virus spared no industry. But one of the most resilient industries that has emerged amid the pandemic is fashion. And even with all the safety protocols and restrictions, the fashion industry has found a way to adapt to the new normal.

For instance, consumers are most likely to shop with sustainability in mind, says fashion stylist Remi Landau. With the current global and political climate in mind, sustainable fashion, as opposed to fast fashion, is in. Simple clothing that takes no extra work to wash is preferred by many. Cotton, washable silk, linen, and similar fabrics are favored as these can go straight into the washing machine without one having to worry about the fabrics’ wear.

Image source: vox.com

With many people affected by the pandemic, clothing pieces that are out of touch with the current crisis are unlikely to make it into the fashion lists. Simple dresses, stylish loungewear, and workout clothes are easy staples as the world waits for the pandemic to end. As efforts and resources are being redirected to where they are most needed, consumers will be inspired to shop local, secondhand clothing. Prominent fashion designers are even conducting online workshops that encourage consumers to knit, crochet, and embroider their own clothes from their personal pile.

Remi Landau shares that fashion designers Guram Gvasalia, Rick Owens, and Donatella Versace, among others, are looking into slowing down fashion trends to create season-less fashion.

Remi Landau received her bachelor’s degree Syracuse University. She most recently worked as an assistant for a personal stylist at Bergdorf Goodman. For similar updates, visit this page.